APA Citation

Kotler, P., & Armstrong. Gary. (2008). Principles of Marketing;12th. ed (12th. ed.). New Jersey: Pearson Prentice Hall.

Chicago Style Citation

Kotler, Philip, and Armstrong. Gary. Principles of Marketing;12th. Ed. 12th. ed. New Jersey: Pearson Prentice Hall, 2008.

MLA Citation

Kotler, Philip, and Armstrong. Gary. Principles of Marketing;12th. Ed. 12th. ed. New Jersey: Pearson Prentice Hall, 2008.

Warning: These citations may not always be 100% accurate.