Business market management; understanding, creating and delivering value ; 2nd.ed.
Main Author: | Anderson, James |
---|---|
Format: | Open Shelf |
Published: |
Upper Saddle River:
Prentice Hall,
2003.
|
Edition: | 2nd.ed.. |
Similar Items
-
Business market management : understanding, creating and delivering value
by: Anderson, James C.
Published: (2004) -
Kotler on marketing : how to create win and dominate markets
by: Kotler, Philip
Published: (1999) -
Value Merchants : demonstrating and documenting superior value in business markets
by: Anderson, James C.
Published: (2007) -
Value merchants : demonstrating and documenting superior value in business markets
by: Anderson, James C.
Published: (2007) -
Value proposition design : how to create products and services customers want
by: Osterwalder, Alexander
Published: (2014)