Business market management; understanding, creating and delivering value ; 2nd.ed.
| Main Author: | Anderson, James |
|---|---|
| Format: | Open Shelf |
| Published: |
Upper Saddle River:
Prentice Hall,
2003.
|
| Edition: | 2nd.ed.. |
| Physical Description: |
441p.; (some col.); 25cm. |
|---|---|
| Bibliography: |
Includes index |
| ISBN: |
0130451878 |