Service management and marketing : customer management in service competition
Main Author: | Gro·nroos, Christian |
---|---|
Format: | Open Shelf |
Published: |
England:
John Wiley,
2007.
|
Edition: | 3rd.. |
Subjects: |
Similar Items
-
Services Marketing : Managing the service value chain
by: Bruhn, Manfred
Published: (2005) -
Services Marketing : Managing the service value chain
by: Bruhn, Manfred
Published: (2005) -
Service marketing managing the service vakue chain
by: Bruhn, Manfred
Published: (2006) -
Service management for competitive advantage
by: Fitzsimmons, James A.
Published: (1994) -
The management of service operations.
by: Wright, J. Nevan
Published: (2004)