Service management and marketing : customer management in service competition

Main Author: Gro·nroos, Christian
Format: Open Shelf
Published: England: John Wiley, 2007.
Edition: 3rd..
Subjects:
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020 |a 9780470028629  
090 0 0 |a HD9980.5   |b .G776 2007 
100 0 |a Gro·nroos, Christian  
245 1 0 |a Service management and marketing :   |b customer management in service competition   |c Christian Grnroos.. 
250 |a 3rd.. 
260 |a England:   |b John Wiley,   |c 2007. 
300 |a x, 483 p.:   |b ill.;   |c 24 cm.. 
504 |a Includes bibliographical references and index. 
650 0 0 |a Customer services.  
650 0 0 |a Service industries--Marketing.  
999 |a 0000169696 
999 |a 0000169697 
999 |a 0000169698 
999 |a 0000169699 
999 |a 0000170408