Service management and marketing : customer management in service competition
| Main Author: | Gro·nroos, Christian |
|---|---|
| Format: | Open Shelf |
| Published: |
England:
John Wiley,
2007.
|
| Edition: | 3rd.. |
| Subjects: |
| Physical Description: |
x, 483 p.: ill.; 24 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9780470028629 |