The Brand Innovation Manifesto.

Main Author: Grant, John.
Format: Open Shelf
Published: West Susex, England: John Wiley & Sons Ltd., 2006.
Subjects:
LEADER 00627pamja2200193 4500
001 0000100373_0029
005 20170726090000.0
020 |a 0470027517  
090 0 0 |a HD 69. G72 2006  
100 0 |a Grant, John.  
245 1 0 |a The Brand Innovation Manifesto. 
260 |a West Susex, England:   |b John Wiley & Sons Ltd.,   |c 2006. 
300 |a x, 310p.:   |b ill.;   |c 24cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Brand name products-social aspects  
650 0 0 |a Brand name products-psychological aspects  
650 0 0 |a Brand name products-marketing  
650 0 0 |a Lifestyles-economic aspects  
999 |a 0000169283