Services Marketing : Managing the service value chain
| Main Author: | Bruhn, Manfred (Author) |
|---|---|
| Other Authors: | Georgi, Dominik |
| Format: | Open Shelf |
| Published: |
Harlow, England:
FT Prentice Hall,
2005.
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| Subjects: |
| Physical Description: |
xxvi, ill .(some col.); 478p; 25cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0273681575 9780273681571 |