APA Citation

Bruhn, M., & Georgi, D. (2005). Services Marketing: Managing the service value chain. Harlow, England: FT Prentice Hall.

Chicago Style Citation

Bruhn, Manfred, and Dominik Georgi. Services Marketing: Managing the Service Value Chain. Harlow, England: FT Prentice Hall, 2005.

MLA Citation

Bruhn, Manfred, and Dominik Georgi. Services Marketing: Managing the Service Value Chain. Harlow, England: FT Prentice Hall, 2005.

Warning: These citations may not always be 100% accurate.