Services Marketing : Managing the service value chain

Main Author: Bruhn, Manfred (Author)
Other Authors: Georgi, Dominik
Format: Open Shelf
Published: Harlow, England: FT Prentice Hall, 2005.
Subjects:
LEADER 00716pamja2200205 4500
001 0000100350_0002
005 20180119090000.0
020 |a 0273681575  
020 |a 9780273681571  
090 0 0 |a HD9980.5   |b .B782 2005 
100 0 |a Bruhn, Manfred   |e author  
245 1 0 |a Services Marketing :   |b Managing the service value chain   |c Manfred Bruhn; Dominik Georgi. 
260 |a Harlow, England:   |b FT Prentice Hall,   |c 2005. 
300 |a xxvi, ill .(some col.); 478p;   |c 25cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Sercvices industries-marketing-management  
650 0 0 |a Customer services-management  
650 0 0 |a Business logistics-management  
700 0 |a Georgi, Dominik  
999 |a 0000201217