Marketing Management 12e.
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Keller, Kevin Lane |
| Format: | Open Shelf |
| Published: |
Upper Saddle River, New Jerssey:
Pearson Prentice Hall,
2006.
|
| Edition: | 12th ed.. |
| Subjects: |
| LEADER | 00575pamja2200205 4500 | ||
|---|---|---|---|
| 001 | 0000100321_0029 | ||
| 005 | 20180313090000.0 | ||
| 020 | |a 013196853x | ||
| 090 | 0 | 0 | |a HF5415.13 |b .K64 2006 |
| 100 | 0 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a Marketing Management 12e. |
| 250 | |a 12th ed.. | ||
| 260 | |a Upper Saddle River, New Jerssey: |b Pearson Prentice Hall, |c 2006. | ||
| 300 | |a xxxix, 120p.: |b ill.,(some col.), 27cm. | ||
| 504 | |a Includes index | ||
| 650 | 0 | 0 | |a Marketing - Management |
| 700 | 0 | |a Keller, Kevin Lane | |
| 999 | |a 0000169191 | ||
| 999 | |a 0000169192 | ||
| 999 | |a 0000169193 | ||