Marketing Management 12e.
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Keller, Kevin Lane |
| Format: | Open Shelf |
| Published: |
Upper Saddle River, New Jerssey:
Pearson Prentice Hall,
2006.
|
| Edition: | 12th ed.. |
| Subjects: |
| Physical Description: |
xxxix, 120p.: ill.,(some col.), 27cm. |
|---|---|
| Bibliography: |
Includes index |
| ISBN: |
013196853x |