Kotler, P., & Keller, K. L. (2006). Marketing Management 12e (12th ed.). Upper Saddle River, New Jerssey: Pearson Prentice Hall.
Chicago Style CitationKotler, Philip, and Kevin Lane Keller. Marketing Management 12e. 12th ed. Upper Saddle River, New Jerssey: Pearson Prentice Hall, 2006.
MLA CitationKotler, Philip, and Kevin Lane Keller. Marketing Management 12e. 12th ed. Upper Saddle River, New Jerssey: Pearson Prentice Hall, 2006.
Warning: These citations may not always be 100% accurate.