Essentials of marketing: a global-managerial approach.
| Main Author: | Perreault, William D. Jr. PhD |
|---|---|
| Other Authors: | McCarthy, E.Jerome PhD |
| Format: | Open Shelf |
| Published: |
Boston:
McGraw-Hill,
2006.
|
| Edition: | 10th.ed.. |
| Subjects: |
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| 100 | 0 | |a Perreault, William D. Jr. PhD | |
| 245 | 1 | 0 | |a Essentials of marketing: a global-managerial approach. |
| 250 | |a 10th.ed.. | ||
| 260 | |a Boston: |b McGraw-Hill, |c 2006. | ||
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| 650 | 0 | 0 | |a Marketing |
| 700 | 0 | |a McCarthy, E.Jerome PhD | |
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