Essentials of marketing: a global-managerial approach.
| Main Author: | Perreault, William D. Jr. PhD |
|---|---|
| Other Authors: | McCarthy, E.Jerome PhD |
| Format: | Open Shelf |
| Published: |
Boston:
McGraw-Hill,
2006.
|
| Edition: | 10th.ed.. |
| Subjects: |
| Physical Description: |
xl, 638p. (variuos paging.) (some col): ill.; 28cm.. |
|---|---|
| ISBN: |
0071116338 |