Perreault, W. D. J. P., & McCarthy, E. P. (2006). Essentials of marketing: A global-managerial approach (10th.ed.). Boston: McGraw-Hill.
Chicago Style CitationPerreault, William D. Jr. PhD, and E.Jerome PhD McCarthy. Essentials of Marketing: A Global-managerial Approach. 10th.ed. Boston: McGraw-Hill, 2006.
MLA CitationPerreault, William D. Jr. PhD, and E.Jerome PhD McCarthy. Essentials of Marketing: A Global-managerial Approach. 10th.ed. Boston: McGraw-Hill, 2006.
Warning: These citations may not always be 100% accurate.