Blue ocean strategy: how to create uncontested market space and make the competition irrelevant.

Main Author: Kim W Chan
Other Authors: Mauborgne, Renee
Format: Open Shelf
Published: Massachusetts: Harvard Business School, 2005.
Subjects:
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020 |a 1591396190  
090 0 0 |a HF5415.153   |b .K53 2005 
100 0 |a Kim W Chan  
245 1 0 |a Blue ocean strategy: how to create uncontested market space and make the competition irrelevant. 
260 |a Massachusetts:   |b Harvard Business School,   |c 2005. 
300 |a xv, 240p.:   |b ill.;   |c 25cm.. 
504 |a Includes bibliography and index 
650 0 0 |a Market segmentation  
650 0 0 |a New prodects  
700 0 |a Mauborgne, Renee  
999 |a 0000169020 
999 |a 0000194798