Blue ocean strategy: how to create uncontested market space and make the competition irrelevant.
| Main Author: | Kim W Chan |
|---|---|
| Other Authors: | Mauborgne, Renee |
| Format: | Open Shelf |
| Published: |
Massachusetts:
Harvard Business School,
2005.
|
| Subjects: |
| Physical Description: |
xv, 240p.: ill.; 25cm.. |
|---|---|
| Bibliography: |
Includes bibliography and index |
| ISBN: |
1591396190 |