APA Citation

Kim W Chan, & Mauborgne, R. (2005). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Massachusetts: Harvard Business School.

Chicago Style Citation

Kim W Chan, and Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Massachusetts: Harvard Business School, 2005.

MLA Citation

Kim W Chan, and Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Massachusetts: Harvard Business School, 2005.

Warning: These citations may not always be 100% accurate.