Blue Ocean Strategy.

Main Author: kim, W. Chan
Other Authors: Mauborgne, Renee
Format: Open Shelf
Published: Boston, Massachusetts: Harvard Business School Press, 2005.
Subjects:
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090 0 0 |a HF5415.153   |b .K53 2005 
100 0 |a kim, W. Chan  
245 1 0 |a Blue Ocean Strategy. 
260 |a Boston, Massachusetts:   |b Harvard Business School Press,   |c 2005. 
300 |a xv.;   |c 240p. 24cm. 
650 0 0 |a New products  
650 0 0 |a Market segmentation  
700 0 |a Mauborgne, Renee  
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999 |a 0000169711 
999 |a 0000169712 
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