kim, W. C., & Mauborgne, R. (2005). Blue Ocean Strategy. Boston, Massachusetts: Harvard Business School Press.
Chicago Style Citationkim, W. Chan, and Renee Mauborgne. Blue Ocean Strategy. Boston, Massachusetts: Harvard Business School Press, 2005.
MLA Citationkim, W. Chan, and Renee Mauborgne. Blue Ocean Strategy. Boston, Massachusetts: Harvard Business School Press, 2005.
Warning: These citations may not always be 100% accurate.