Marketing 101: how to use the most powerful ideas in marketing to get more customers and keep them.

Main Author: Sexton, Don PhD
Format: Open Shelf
Published: New Jersey: John Wiley & Sons, 2006.
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100 0 |a Sexton, Don PhD  
245 1 0 |a Marketing 101: how to use the most powerful ideas in marketing to get more customers and keep them. 
260 |a New Jersey:   |b John Wiley & Sons,   |c 2006. 
300 |a xiii, 319p.:   |b ill.;   |c 24cm.. 
504 |a Includes index 
999 |a 0000169017 
999 |a 0000169018