Marketing 101: how to use the most powerful ideas in marketing to get more customers and keep them.
| Main Author: | Sexton, Don PhD |
|---|---|
| Format: | Open Shelf |
| Published: |
New Jersey:
John Wiley & Sons,
2006.
|
| Physical Description: |
xiii, 319p.: ill.; 24cm.. |
|---|---|
| Bibliography: |
Includes index |
| ISBN: |
0471916900 |