Marketing management: an Asian perspective.
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Keller, Kevin Lane, Swee Hoon Ang |
| Format: | Open Shelf |
| Published: |
Singapore:
Prentice Hall,
2006.
|
| Edition: | 4th.ed.. |
| Subjects: |
| LEADER | 00616pamja2200217 4500 | ||
|---|---|---|---|
| 001 | 0000100185_0029 | ||
| 005 | 20180328090000.0 | ||
| 020 | |a 0131982621 | ||
| 090 | 0 | 0 | |a HF5415.13 |b .M3524 2006 |
| 100 | 0 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a Marketing management: an Asian perspective. |
| 250 | |a 4th.ed.. | ||
| 260 | |a Singapore: |b Prentice Hall, |c 2006. | ||
| 300 | |a xxxiii, 830p.: |b ill. (some col.); |c 28cm.. | ||
| 504 | |a Includes index | ||
| 650 | 0 | 0 | |a Marketing--management |
| 650 | 0 | 0 | |a Marketing--Asia--Management |
| 700 | 0 | |a Keller, Kevin Lane | |
| 700 | 0 | |a Swee Hoon Ang | |
| 999 | |a 0000168995 | ||
| 999 | |a 0000168996 | ||