Marketing management: an Asian perspective.
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Keller, Kevin Lane, Swee Hoon Ang |
| Format: | Open Shelf |
| Published: |
Singapore:
Prentice Hall,
2006.
|
| Edition: | 4th.ed.. |
| Subjects: |
| Physical Description: |
xxxiii, 830p.: ill. (some col.); 28cm.. |
|---|---|
| Bibliography: |
Includes index |
| ISBN: |
0131982621 |