Kotler, P., Keller, K. L., & Swee Hoon Ang. (2006). Marketing management: An Asian perspective (4th.ed.). Singapore: Prentice Hall.
Chicago Style CitationKotler, Philip, Kevin Lane Keller, and Swee Hoon Ang. Marketing Management: An Asian Perspective. 4th.ed. Singapore: Prentice Hall, 2006.
MLA CitationKotler, Philip, Kevin Lane Keller, and Swee Hoon Ang. Marketing Management: An Asian Perspective. 4th.ed. Singapore: Prentice Hall, 2006.
Warning: These citations may not always be 100% accurate.