Transforming your go-to-market strategy: the three disciplines of channel management.

Main Author: Rangan, V. Kasturi
Other Authors: Bell, Marie
Format: Open Shelf
Published: Massachusetts: Harvard Business School, 2006.
Subjects:
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020 |a 1591397669  
090 0 0 |a HF5415.129   |b .R362 2006 
100 0 |a Rangan, V. Kasturi  
245 1 0 |a Transforming your go-to-market strategy: the three disciplines of channel management. 
260 |a Massachusetts:   |b Harvard Business School,   |c 2006. 
300 |a x, 289p.:   |b ill.;   |c 24cm.. 
504 |a Includes bibliography and index 
650 0 0 |a Physical distribution of goods  
650 0 0 |a Marketing channels--Management  
650 0 0 |a Business Logistics  
700 0 |a Bell, Marie  
999 |a 0000168958 
999 |a 0000168959