Rangan, V. K., & Bell, M. (2006). Transforming your go-to-market strategy: The three disciplines of channel management. Massachusetts: Harvard Business School.
Chicago Style CitationRangan, V. Kasturi, and Marie Bell. Transforming Your Go-to-market Strategy: The Three Disciplines of Channel Management. Massachusetts: Harvard Business School, 2006.
MLA CitationRangan, V. Kasturi, and Marie Bell. Transforming Your Go-to-market Strategy: The Three Disciplines of Channel Management. Massachusetts: Harvard Business School, 2006.
Warning: These citations may not always be 100% accurate.