Marketing communications: an integrated approach.
| Main Author: | Smith, P.R. |
|---|---|
| Other Authors: | Taylor, Jonathan |
| Format: | Open Shelf |
| Published: |
London:
Kogan Page,
2004.
|
| Edition: | 4th.ed.. |
| Subjects: |
| Physical Description: |
xvi, 696p.: ill.; 25cm.. |
|---|---|
| Bibliography: |
Includes index |
| ISBN: |
0749442654 |