Marketing communications: an integrated approach.
| Main Author: | Smith, P.R. |
|---|---|
| Other Authors: | Taylor, Jonathan |
| Format: | Open Shelf |
| Published: |
London:
Kogan Page,
2004.
|
| Edition: | 4th.ed.. |
| Subjects: |
| LEADER | 00497pamja2200181 4500 | ||
|---|---|---|---|
| 001 | 0000100164_0015 | ||
| 005 | 20180321090000.0 | ||
| 020 | |a 0749442654 | ||
| 090 | 0 | 0 | |a HF5415.123 |b .S65 2004 |
| 100 | 0 | |a Smith, P.R. | |
| 245 | 1 | 0 | |a Marketing communications: an integrated approach. |
| 250 | |a 4th.ed.. | ||
| 260 | |a London: |b Kogan Page, |c 2004. | ||
| 300 | |a xvi, 696p.: |b ill.; |c 25cm.. | ||
| 504 | |a Includes index | ||
| 650 | 0 | 0 | |a Communication in marketing |
| 700 | 0 | |a Taylor, Jonathan | |
| 999 | |a 0000218108 | ||