Smith, P., & Taylor, J. (2004). Marketing communications: An integrated approach (4th.ed.). London: Kogan Page.
Chicago Style CitationSmith, P.R., and Jonathan Taylor. Marketing Communications: An Integrated Approach. 4th.ed. London: Kogan Page, 2004.
MLA CitationSmith, P.R., and Jonathan Taylor. Marketing Communications: An Integrated Approach. 4th.ed. London: Kogan Page, 2004.
Warning: These citations may not always be 100% accurate.