Creative strategy in advertising.
| Main Author: | Jewler, A. Jerome. |
|---|---|
| Other Authors: | Drewniany, Bonnie L. |
| Format: | Open Shelf |
| Published: |
Belmont, CA:
Thomson/Wadsworth,
2005.
|
| Edition: | 8th ed.. |
| Subjects: |
| LEADER | 00591pamja2200193 4500 | ||
|---|---|---|---|
| 001 | 0000100094_0029 | ||
| 005 | 20180704090000.0 | ||
| 020 | |a 053462510X | ||
| 090 | 0 | 0 | |a HF5825 |b .J465 2005 |
| 100 | 0 | |a Jewler, A. Jerome. | |
| 245 | 1 | 0 | |a Creative strategy in advertising. |
| 250 | |a 8th ed.. | ||
| 260 | |a Belmont, CA: |b Thomson/Wadsworth, |c 2005. | ||
| 300 | |a xvi, 336 p.: |b ill.; |c 26 cm.. | ||
| 504 | |a Includes bibliographical references (p. 327-326) and index. | ||
| 650 | 0 | 0 | |a Advertising layout and typography. |
| 650 | 0 | 0 | |a Advertising copy. |
| 700 | 0 | |a Drewniany, Bonnie L. | |
| 999 | |a 0000168835 | ||