Creative strategy in advertising.
| Main Author: | Jewler, A. Jerome. |
|---|---|
| Other Authors: | Drewniany, Bonnie L. |
| Format: | Open Shelf |
| Published: |
Belmont, CA:
Thomson/Wadsworth,
2005.
|
| Edition: | 8th ed.. |
| Subjects: |
| Physical Description: |
xvi, 336 p.: ill.; 26 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references (p. 327-326) and index. |
| ISBN: |
053462510X |