APA Citation

Jewler, A. J., & Drewniany, B. L. (2005). Creative strategy in advertising (8th ed.). Belmont, CA: Thomson/Wadsworth.

Chicago Style Citation

Jewler, A. Jerome., and Bonnie L. Drewniany. Creative Strategy in Advertising. 8th ed. Belmont, CA: Thomson/Wadsworth, 2005.

MLA Citation

Jewler, A. Jerome., and Bonnie L. Drewniany. Creative Strategy in Advertising. 8th ed. Belmont, CA: Thomson/Wadsworth, 2005.

Warning: These citations may not always be 100% accurate.