Retailing..

Main Author: Dunne, Patrick M.
Other Authors: Lusch, Robert F.
Format: Open Shelf
Published: Mason, Ohio: Thomson/South-Western, 2005.
Edition: 5th ed..
Subjects:
Physical Description: xxvi, 550 p.: ill. [some col]; 26 cm..
Bibliography: Includes bibliographical references and index.
ISBN: 0324201397