Services marketing in Asia: managing people, technology, and strategy.
| Main Author: | Lovelock, Christopher |
|---|---|
| Other Authors: | Wirtz, Jochen, Hean Tat Keh |
| Format: | Open Shelf |
| Published: |
Singapore:
Pearson Education,
2005.
|
| Edition: | 2nd. ed.. |
| Subjects: |
| Physical Description: |
xx, 696p.: ill.; 26cm.. |
|---|---|
| Bibliography: |
Includes name index and subject index |
| ISBN: |
0131275372 |