Lovelock, C., Wirtz, J., & Hean Tat Keh. (2005). Services marketing in Asia: Managing people, technology, and strategy (2nd. ed.). Singapore: Pearson Education.
Chicago Style CitationLovelock, Christopher, Jochen Wirtz, and Hean Tat Keh. Services Marketing in Asia: Managing People, Technology, and Strategy. 2nd. ed. Singapore: Pearson Education, 2005.
MLA CitationLovelock, Christopher, Jochen Wirtz, and Hean Tat Keh. Services Marketing in Asia: Managing People, Technology, and Strategy. 2nd. ed. Singapore: Pearson Education, 2005.
Warning: These citations may not always be 100% accurate.