APA Citation

Hean Tat Keh, & Jeongwen Chiang. (2004). Strategic asian marketing: An essential guide for managers. Singapore: Pearson education.

Chicago Style Citation

Hean Tat Keh, and Jeongwen Chiang. Strategic Asian Marketing: An Essential Guide for Managers. Singapore: Pearson education, 2004.

MLA Citation

Hean Tat Keh, and Jeongwen Chiang. Strategic Asian Marketing: An Essential Guide for Managers. Singapore: Pearson education, 2004.

Warning: These citations may not always be 100% accurate.