Services marketing in Asia : a case book..

Main Author: Wirtz, Jochen
Other Authors: Lovelock, Christopher
Format: Open Shelf
Published: Singapore: Prentice Hall, 2005.
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245 1 0 |a Services marketing in Asia :   |b a case book.. 
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300 |a xv, 454p. ill;   |c 29cm. 
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