Services marketing in Asia : a case book..
| Main Author: | Wirtz, Jochen |
|---|---|
| Other Authors: | Lovelock, Christopher |
| Format: | Open Shelf |
| Published: |
Singapore:
Prentice Hall,
2005.
|
| Physical Description: |
xv, 454p. ill; 29cm. |
|---|---|
| ISBN: |
9812449434 |