APA Citation

Wirtz, J., & Lovelock, C. (2005). Services marketing in Asia: A case book. Singapore: Prentice Hall.

Chicago Style Citation

Wirtz, Jochen, and Christopher Lovelock. Services Marketing in Asia: A Case Book. Singapore: Prentice Hall, 2005.

MLA Citation

Wirtz, Jochen, and Christopher Lovelock. Services Marketing in Asia: A Case Book. Singapore: Prentice Hall, 2005.

Warning: These citations may not always be 100% accurate.