Beyond traditional marketing : innovations in marketing practice..

Main Author: Kamran Kashani
Format: Open Shelf
Published: England: John Wiley & Sons, Ltd, 2005.
Subjects:
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090 0 0 |a HF5415   |b .K2875 2005 
100 0 |a Kamran Kashani  
245 1 0 |a Beyond traditional marketing :   |b innovations in marketing practice.. 
260 |a England:   |b John Wiley & Sons, Ltd,   |c 2005. 
300 |a xvi, 308p. ill;   |c 21cm. 
504 |a Includes index. 
650 0 0 |a Marketing  
999 |a 0000168538 
999 |a 0000168539