Strategic market management
| Main Author: | Aaker, Devid A |
|---|---|
| Other Authors: | Mills, Michael K |
| Format: | Open Shelf |
| Published: |
New York:
Wiley,
2001.
|
| Subjects: |
| Physical Description: |
xx, 411p.; 23 cm. |
|---|---|
| Bibliography: |
Index includes |
| ISBN: |
0470805064 |