APA Citation

Aaker, D. A., & Mills, M. K. (2001). Strategic market management. New York: Wiley.

Chicago Style Citation

Aaker, Devid A., and Michael K. Mills. Strategic Market Management. New York: Wiley, 2001.

MLA Citation

Aaker, Devid A., and Michael K. Mills. Strategic Market Management. New York: Wiley, 2001.

Warning: These citations may not always be 100% accurate.