Service marketing managing the service vakue chain

Main Author: Bruhn, Manfred
Other Authors: Georgi, Dominik
Format: Open Shelf
Published: Harlow England, New York: Financial Times / Prentice Hall, 2006.
Subjects:
LEADER 00709pamja2200193 4500
001 0000099653_0029
005 20170726090000.0
020 |a 0273681575  
090 0 0 |a HD9980.5 .B78 2006  
100 0 |a Bruhn, Manfred  
245 1 0 |a Service marketing managing the service vakue chain   |c Bruhn, Manfred / Georgi, Dominik. 
260 |a Harlow England, New York:   |b Financial Times / Prentice Hall,   |c 2006. 
300 |a xxvi, 478p.:   |b ill.;   |c 25 cm. 
504 |a Includes bibliographical reference and index 
650 0 0 |a Service industries   |x marketing   |x management  
650 0 0 |a Customer services   |x marketing -- management  
650 0 0 |a Business logistic   |x management  
700 0 |a Georgi, Dominik  
999 |a 0000168163