Service marketing managing the service vakue chain
| Main Author: | Bruhn, Manfred |
|---|---|
| Other Authors: | Georgi, Dominik |
| Format: | Open Shelf |
| Published: |
Harlow England, New York:
Financial Times / Prentice Hall,
2006.
|
| Subjects: |
| Physical Description: |
xxvi, 478p.: ill.; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical reference and index |
| ISBN: |
0273681575 |