Marketing management

Main Author: Peter, J. Paul
Other Authors: Donelly,James H
Format: Open Shelf
Published: Boston: Irwin McGraw-Hill, 2004.
Subjects:
LEADER 00513pamja2200169 4500
001 0000099535_0029
005 20180409090000.0
020 |a 0071215050  
090 0 0 |a HF5415.13   |b .P387 2004 
100 0 |a Peter, J. Paul  
245 1 0 |a Marketing management   |c J. Paul Peter Donnelly, James H. 
260 |a Boston:   |b Irwin McGraw-Hill,   |c 2004. 
300 |a xvi, 944p.:   |b ill.;   |c 24cm. 
504 |a Includes bibliographical reference and index 
650 0 0 |a Marketing - Management  
700 0 |a Donelly,James H  
999 |a 0000167953