Marketing management
| Main Author: | Peter, J. Paul |
|---|---|
| Other Authors: | Donelly,James H |
| Format: | Open Shelf |
| Published: |
Boston:
Irwin McGraw-Hill,
2004.
|
| Subjects: |
| Physical Description: |
xvi, 944p.: ill.; 24cm. |
|---|---|
| Bibliography: |
Includes bibliographical reference and index |
| ISBN: |
0071215050 |