Analysis for marketing planning

Main Author: Lehmann, Donald
Other Authors: Winer, Russell S
Format: Open Shelf
Published: New York: McGraw-Hill Irwin, 2005.
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090 0 0 |a HF5415.13 .L395 2005  
100 0 |a Lehmann, Donald  
245 1 0 |a Analysis for marketing planning   |c Lehmann, Donald ; Winer, Russell S. 
260 |a New York:   |b McGraw-Hill Irwin,   |c 2005. 
300 |a viii , 249p.;   |c 25cm. 
504 |a Includes indexs 
700 0 |a Winer, Russell S  
999 |a 0000167944