Analysis for marketing planning
| Main Author: | Lehmann, Donald |
|---|---|
| Other Authors: | Winer, Russell S |
| Format: | Open Shelf |
| Published: |
New York:
McGraw-Hill Irwin,
2005.
|
| Physical Description: |
viii , 249p.; 25cm. |
|---|---|
| Bibliography: |
Includes indexs |
| ISBN: |
0072865962 |